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The 4th element of category creation

With great power comes great responsibility — Stan Lee I love watching superhero movies. When I watched Spiderman 2002, the phrase that stuck with me was Uncle Ben’s quote — with great power comes great responsibility. Doing a bit of Googling I found out this quote is also called the…

Category Design

4 min read

The 4th element of category creation
The 4th element of category creation

Published in The FOMO Chronicles

·Mar 29

Join us on the 1st of April for the UREEQA & FOMO Chronicles AMA

We are super excited to announce our partnership with UREEQA. Who are they? UREEQA is a revolutionary platform that is powered by blockchain technology to help creators protect, manage and monetize their creative work. UREEQA’s unique technology and validation process verifies ownership, authorship & originality of source creative work, and…

Ama

2 min read

Join us on the 1st of April for the UREEQA & FOMO Chronicles AMA
Join us on the 1st of April for the UREEQA & FOMO Chronicles AMA

Jan 12

The ‘churning of the cosmic ocean’ framework for impact-driven category design

Every action (force) in nature there is an equal and opposite reaction — Newton’s third law When I was a kid my parents used to tell me this story that existed in Hindu philosophy. Loosely translated it was called churning of the milky ocean. And it goes something like this…

Impact

4 min read

The ‘churning of the cosmic ocean’ framework for impact-driven category design
The ‘churning of the cosmic ocean’ framework for impact-driven category design

Oct 8, 2021

Part 1 — What Steve Jobs can teach us about Company Design/GTM

It's been 10 years since Steve Jobs left us. The Apple annual conference is a stark reminder of how different Jobs was. The world lost a visionary. How different would technology be if Jobs was still with us? Would we be using a new kind of device? Sadly, we will…

Impact Driven

4 min read

Part 1 — What Steve Jobs can teach us about Company Design/GTM
Part 1 — What Steve Jobs can teach us about Company Design/GTM

Sep 30, 2021

Impact-Driven Categories are designed to benefit the weakest, not the strongest

We are at our best when we help the weakest. The weak make us strong. — Sam Brownback Throughout history, we have always made progress. As with everything progress too has come at a cost. Part of what makes us human is our unending quest to push the envelope. To…

Category Design

5 min read

Impact-Driven Categories are designed to benefit the weakest, not the strongest
Impact-Driven Categories are designed to benefit the weakest, not the strongest

Sep 26, 2021

Company Design for Category Leadership is a Continuum NOT an Isolated Event

Growth is never by mere chance; it is the result of forces working together — James Cash Penney My love of category design is well-established. I have been a strong proponent of the fundamental ethos of category design. Which is to look into the future and to design a different…

Impact Driven

5 min read

Company Design for Category Leadership is a Continuum NOT an Isolated Event
Company Design for Category Leadership is a Continuum NOT an Isolated Event

Sep 19, 2021

Impact-Driven Category — Not Alt, Smart, or Functional, Join the Restorative Foods Movement

“Let food be thy medicine and medicine be thy food.” ― Hippocrates Hippocrates, considered to be the father of medicine. He was a Greek born in 460 BCE. He created the impact-driven category of medicine. Although there is debate as to whether he wrote the Hippocrates Oath. It is attributed…

Impact Driven

5 min read

Impact-Driven Category — Not Alt, Smart, or Functional, Join the Restorative Foods Movement
Impact-Driven Category — Not Alt, Smart, or Functional, Join the Restorative Foods Movement

Sep 18, 2021

Impact-Driven Category Spotlight — Eunice Newton Foote

There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there — Indira Gandhi The extinction emergency is here. Also known as the 6th mass extinction. It's not going to be like…

Impact Driven

3 min read

Impact-Driven Category Spotlight — Eunice Newton Foote
Impact-Driven Category Spotlight — Eunice Newton Foote

Sep 4, 2021

Impact-Driven Category Design — The Category of Activism Needs an Atomic-Sized Redesign

“It became a domino effect, as infected people took foolish risks, knowing full well they could spread the virus.”― Jason Medina, The Manhattanville Incident: An Undead Novel I spent the last few weeks binging on the 12 seasons of Big Bang Theory. I also read the book Contagious — Why…

Impact

5 min read

Impact-Driven Category Design — The Category of Activism Needs an Atomic-Sized Redesign
Impact-Driven Category Design — The Category of Activism Needs an Atomic-Sized Redesign

Aug 19, 2021

Impact-Driven Category Design — Its time to retire the word Employees, start using CREATORS

“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson I had posted something on the PEAK community about the category of work being redesigned. Some of my friends had commented on it. This coupled with the book…

Impact Driven

5 min read

Impact-Driven Category Design — Its time to retire the word Employees, start using CREATORS
Impact-Driven Category Design — Its time to retire the word Employees, start using CREATORS
Karthiga Ratnam

Karthiga Ratnam

Impact-Driven Category Designer | Working group member Wicked 7

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