With great power comes great responsibility — Stan Lee

I love watching superhero movies. When I watched Spiderman 2002, the phrase that stuck with me was Uncle Ben’s quote — with great power comes great responsibility. Doing a bit of Googling I found out this quote is also called the “Peter Parker Principle”.

I also love category design. I love understanding how category leaders are created and sustained. Goes without saying I’m a huge Christopher Lochhead fan. I love category design because fundamentally category creators see the world differently. They see the future and create categories for that future.

Humanity…


Growth is never by mere chance; it is the result of forces working together — James Cash Penney

My love of category design is well-established. I have been a strong proponent of the fundamental ethos of category design. Which is to look into the future and to design a different one. But as I have said countless times. With great power comes great responsibility. Category design when done right has the potential to create a behemoth. Right now, though the world needs impact-driven categories that are sustainable for the planet, the communities, and the consumer.

A few months ago, I…


“Let food be thy medicine and medicine be thy food.” ― Hippocrates

Hippocrates, considered to be the father of medicine. He was a Greek born in 460 BCE. He created the impact-driven category of medicine. Although there is debate as to whether he wrote the Hippocrates Oath. It is attributed to him. Most physicians have it hung outside their door.

Loosely speaking it speaks of the ethical and moral obligation of the physician towards the patient. According to PBS.org, this is the watered-down version.

Treat the sick to the best of one’s ability, preserve patient privacy, teach the secrets of…


There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there — Indira Gandhi

The extinction emergency is here. Also known as the 6th mass extinction. It's not going to be like in the movies. It's not going to be quick and devastating. It's going to be slow. Painfully slow. And one day looking back we won’t know how it happened. And yet the signs are all around us.

The planet is slowly adapting. It's changing. This change might well prove to…


“It became a domino effect, as infected people took foolish risks, knowing full well they could spread the virus.”― Jason Medina, The Manhattanville Incident: An Undead Novel

I spent the last few weeks binging on the 12 seasons of Big Bang Theory. I also read the book Contagious — Why Things Catch On and re-read Malcolm Gladwell’s Tipping Point. And then I read Richard — A curious character. This led me down a rabbit hole of the big bang, atoms, tipping points/domino effects and pandemics.

And then I read this poem by Richard Feynman — I, a universe of atoms…


“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson

I had posted something on the PEAK community about the category of work being redesigned. Some of my friends had commented on it. This coupled with the book from the Category Pirates on Languaging, got me thinking. Most employers are refusing to see it or acknowledge the changing category of work. With the creator economy upon us and employees thanks to the pandemic, having personal agency. Isn’t it time the terms changed?

The term “Employee” is derived from…


“A woman with a voice is, by definition, a strong woman.” — Melinda Gates

It was a few years ago. Probably Jan 2018, I was sitting on my then coach’s couch and we were speaking about the challenges women face in organizations. I still remember exactly what she told me:

“The business environment wasn’t created with us in mind. It wasn’t created for those of us who bleed every month, bear children, struggle with morning sickness, and more”.

I know team members who suffer from bad period cramps that they have to take 2 days off every month. …


“To be irreplaceable one must always be different.” — Coco Chanel

The power suit. We have all worn it. Admired it. Spoken about it. It’s a fashion necessity. But how did it come to be?

It was after the Spanish Flu pandemic and the First World War. The economy was booming. Women had gotten the right to vote after a decades-long struggle.

Across the pond, Coco Chanel was revolutionizing women’s fashion. She created category after category of women’s clothing that today her name is almost synonymous with fashion. …


“The beauty of anti-racism is that you don’t have to pretend to be free of racism to be anti-racist. Anti-racism is the commitment to fight racism wherever you find it, including in yourself. And it’s the only way forward.” — Ijoema Oluo

Racism. Why does it exist? What is racism? Here’s a textbook definition:

Source — Google

No one is born a racist. So we learn this particular form of prejudice/bias/discrimination as we grow. How do we learn racism? Do our parents teach it to us? Do we pick it up in schools?

Racism is rooted in superiority. We are all human beings…


I loved my motherland dearly before I went to America and England. After my return, every particle of dust of this land seems sacred to me.Swami Vivekananda

Sri Lanka. The pearl of the Indian Ocean. My motherland.

In my travels overseas, when people hear I’m from Sri Lanka I’m always greeted with a gasp of pure pleasure and happiness. And then they continue to rave about our pristine sandy beaches and lush greenery.

Living in Sri Lanka I took that for granted in a way. …

Karthiga Ratnam

Impact-Driven Category Designer | Working group member Wicked 7

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