PinnedKarthiga RatnamThe 4th element of category creationWith great power comes great responsibility — Stan LeeMar 4, 20211Mar 4, 20211
Karthiga RatnamGo-To-Market is Broken, because Markets are brokenMy claim is that we do not have a market economy, but a capitalist economy — David KortenMay 10, 20231May 10, 20231
Karthiga RatnamThe Planet and Humanity Standing On a Knife’s Edge“The time for action is now. It’s never too late to do something.” — Antoine de Saint-ExupéryNov 11, 2022Nov 11, 2022
Karthiga RatnaminThe FOMO ChroniclesJoin us on the 1st of April for the UREEQA & FOMO Chronicles AMAWe are super excited to announce our partnership with UREEQA.Mar 29, 2022Mar 29, 2022
Karthiga RatnamThe ‘churning of the cosmic ocean’ framework for impact-driven category designEvery action (force) in nature there is an equal and opposite reaction — Newton’s third lawJan 12, 2022Jan 12, 2022
Karthiga RatnamPart 1 — What Steve Jobs can teach us about Company Design/GTMIt's been 10 years since Steve Jobs left us. The Apple annual conference is a stark reminder of how different Jobs was. The world lost a…Oct 8, 2021Oct 8, 2021
Karthiga RatnamImpact-Driven Categories are designed to benefit the weakest, not the strongestWe are at our best when we help the weakest. The weak make us strong. — Sam BrownbackSep 30, 2021Sep 30, 2021
Karthiga RatnamCompany Design for Category Leadership is a Continuum NOT an Isolated EventGrowth is never by mere chance; it is the result of forces working together — James Cash PenneySep 26, 2021Sep 26, 2021
Karthiga RatnamImpact-Driven Category — Not Alt, Smart, or Functional, Join the Restorative Foods Movement“Let food be thy medicine and medicine be thy food.” ― HippocratesSep 19, 2021Sep 19, 2021
Karthiga RatnamImpact-Driven Category Spotlight — Eunice Newton FooteThere are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less…Sep 18, 2021Sep 18, 2021
