With great power comes great responsibility — Stan Lee

I love watching superhero movies. When I watched Spiderman 2002, the phrase that stuck with me was Uncle Ben’s quote — with great power comes great responsibility. …


It's been 10 years since Steve Jobs left us. The Apple annual conference is a stark reminder of how different Jobs was. The world lost a visionary. How different would technology be if Jobs was still with us? Would we be using a new kind of device? …


We are at our best when we help the weakest. The weak make us strong.
— Sam Brownback

Throughout history, we have always made progress. As with everything progress too has come at a cost. Part of what makes us human is our unending quest to push the envelope. To…


Growth is never by mere chance; it is the result of forces working together — James Cash Penney

My love of category design is well-established. I have been a strong proponent of the fundamental ethos of category design. Which is to look into the future and to design a different…


“Let food be thy medicine and medicine be thy food.” ― Hippocrates

Hippocrates, considered to be the father of medicine. He was a Greek born in 460 BCE. He created the impact-driven category of medicine. Although there is debate as to whether he wrote the Hippocrates Oath. It is attributed…


There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there — Indira Gandhi

The extinction emergency is here. Also known as the 6th mass extinction. It's not going to be like…


“It became a domino effect, as infected people took foolish risks, knowing full well they could spread the virus.”― Jason Medina, The Manhattanville Incident: An Undead Novel

I spent the last few weeks binging on the 12 seasons of Big Bang Theory. I also read the book Contagious — Why…


“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson

I had posted something on the PEAK community about the category of work being redesigned. Some of my friends had commented on it. This coupled with the book…


“A woman with a voice is, by definition, a strong woman.” — Melinda Gates

It was a few years ago. Probably Jan 2018, I was sitting on my then coach’s couch and we were speaking about the challenges women face in organizations. I still remember exactly what she told me:


“To be irreplaceable one must always be different.” — Coco Chanel

The power suit. We have all worn it. Admired it. Spoken about it. It’s a fashion necessity. But how did it come to be?

It was after the Spanish Flu pandemic and the First World War. The economy was…

Karthiga Ratnam

Impact-Driven Category Designer | Working group member Wicked 7

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