Impact-Driven Category Design — Its time to retire the word Employees, start using CREATORS

Source —

How employment/work evolved over time

  1. Rush hour traffic synonymous with working-class was a thing of the past
  2. Working mothers didn’t need to feel guilty about not spending enough time with their kids
  3. Pregnant women could stay at home and continue to work and care for the newborn baby
  4. People moved from big cities to the suburbs.
  1. Since Oct 2020, $800 million VC funds have gone into creator economy startups
  2. The creator economy is currently valued at $104.2 Billion
  3. On average creators are earning a minimum of $23,500 per annum.
  • value
  • customers
  • experiences
  • and much more…
  1. Creator Agreement not an employment contract
  2. Measure success as a creator not as an employee or as Andressen and Horowitz — “metrics for the passion economy”
  3. Creator engagement, not employee engagement
  4. Pay as you grow
  5. No burnout
  6. Building identities
Source — Google
Source —

Impact-Driven Category Designer | Working group member Wicked 7

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Karthiga Ratnam

Karthiga Ratnam

Impact-Driven Category Designer | Working group member Wicked 7

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